Market Research, Surveys, Focus Groups and University Input

We’ve Done Our Homework! – Over a two year period prior to launching Dorm-In-A-Box®, we conducted several focus group studies, conducted and analyzed three extensive surveys with well over 1000 respondents, and met with dozens of Universities, and industry experts.

Respondents to our third survey were asked: If your University provided all of your dorm room essentials priced 55%-65% below regular retail price, was in your dorm room upon arrival eliminating the time and expense of transport to school, and impacting the environment positively, please respond to the following: 

                        88% of Parents responded Yes, I WOULD WANT

              the University to purchase this on my behalf.

Further, we have conducted six formal focus group meetings with students from five diverse Universities across the United States. We have solicited formal input from administrators including Vice-Chancellors, and Vice-Presidents at over a dozen prestigious Universities nationwide. Lastly, we have reached out to student action and environmental groups on campuses across the United States to gain a better understanding of student attitudes, preferences, and relevant issues.

So How Do We Do It?

How To Achieve Huge Savings-Totaling 55% Or More From Traditional Methods

Retail Costs

We reduce final consumer costs by 40% or more by ELIMINATING the cost of traditional retailers.

Transportation Costs

We ELIMINATE fuel and transportation duplication by shipping product directly to the end user; saving 5-10%.

Sales & Marketing Costs

We ELIMINATE the huge sales and marketing overhead necessary for a traditional nationwide sales campaign via sales representatives; saving 5-10%.

Operating Margins

Our organization IS LEAN and we can operate on substantially lower operating margins principally as a result of the economies of scale involved in this program, saving 10% or more.