Market Research, Surveys, Focus Groups and University Input

We’ve Done Our Homework! – Over a two year period prior to launching Dorm-In-A-Box, we conducted several focus group studies, conducted and analyzed three extensive surveys with well over 1000 respondents, and met with over a dozen Universities, and industry experts.

Respondents to our third survey were asked: If your University provided all of your dorm room essentials priced 65% - 70% below regular retail price, was in your dorm room upon arrival eliminating the time and expense of transport to school, and impacting the environment positively, please respond to the following: 76% Responded Yes, I WOULD WANT the University to purchase this on my behalf. 88% of parents surveyed wanted Dorm-In-A-Box purchased on behalf of their college student!

Further, we have conducted six formal focus group meetings with students from five diverse Universities across the United States. We have solicited formal input from administrators including Vice-Chancellors, and Vice-Presidents at over a dozen prestigious Universities nationwide. Lastly, we have reached out to student action and environmental groups on campuses across the United States to gain a better understanding of student attitudes, preferences, and relevant issues.

So How Do We Do It?

How To Achieve Huge Savings - (Totaling 65% or more from traditional methods)

Retail Costs

We ELIMINATE 40% or more of the final consumer cost by eliminating the cost of traditional retailers.

Transportation Costs

We ELIMINATE fuel and transportation duplication by shipping product directly to the end user; saving 5-10%.

Sales & Marketing Costs

We ELIMINATE the huge sales and marketing overhead necessary for a traditional nationwide sales campaign via sales representatives; saving 5-10%.

Operating Margins

Our organization IS LEAN and we can operate on substantially lower operating margins principally as a result of the economies of scale involved in this program, saving 10% or more.

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HOW STUDENTS SAVE MONEY

We design, develop, and deliver high quality college essentials directly to every freshman student’s room upon arrival at school, saving students 65% or MORE. With savings of $843 per student, low-income students will have equal access to basics, offering a much needed boost to those who would otherwise begin their college experience at a deficit.

HOW THE ENVIRONMENT BENEFITS

At a typical TOP-100 University, students will realize savings of nearly $2 MILLION DOLLARS annually! They’ll save 22,800 hours of needless shopping and time worth $268,750. Eliminate 64,500 miles of driving producing 72,750 pounds of CO2 added annually to the carbon footprint of our country and 14.4 tons of post consumer packaging waste!

Dorm-In-A-Box Comprehensive College Packing List